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Robert Frohlich Bio

Robert Frohlich’s work has appeared in many newspapers and magazines, among them: Snow Country, SKI, Skiing, Peaks, Powder, Couloir, Sierra Heritage, the San Francisco Chronicle, and Ski Area Management. He was a contributing editor for Tahoe Quarterly Magazine and a columnist for the Sacramento Bee, the Squaw Valley Times, Ski Racing and Snowbomb.com. For ten years Robert covered major professional boxing for Boxing Illustrated and the United States Amateur Boxing Association.

Robert is a graduate of The Lawrenceville School in Lawrenceville, New Jersey and the University of North Carolina, Chapel Hill, where he played varsity sports and majored in Film Communications.

Robert moved to Squaw Valley, California in 1977 while working for ABC Sports as an assistant to the producer. Since that time he has won numerous awards, including First Place, Best Feature Writing from the Nevada State Press Association, and First Place, Best Sports Column from the National Newspaper Association. He received the Far West Ski Association’s Bill Berry Award for feature writing. In 2006 he was awarded “Outstanding Employee Service” by the North Lake Tahoe Chamber of Commerce

Author of the book “Mountain Dreamers: Visionaries of Sierra Nevada Skiing,” in 1998 Robert was awarded the prestigious ULLR Award by the International Skiing History Association. His second book, “Skiing With Style” was published in 1999. “Mountain Journal,” written for the Intrawest Corporation, was published in 2001.

Other hats have included Director of Public Relations for Ski Homewood and Squaw Valley USA; Ambassador of Skiing for Timberland Eyewear; Ambassador of Skiing for K2 skis; Ambassador of Skiing for Revo; Ambassador of Skiing for Atomic, Native Eyewear and Karbon clothing. He was producer and on-camera talent of a weekly broadcasted snowsport segment for the Resort Sports Network. He was publicist for SnowFest, Lake Tahoe’s annual winter carnival, and chaired the Lake Tahoe nomination committee for the 2002 Olympic Torch Relay. Robert covered the 2002 Winter Olympics for the Sacramento Bee and the 2009 World Alpine Championships for Ski Racing. In 2007 and 2008 Robert covered international adventure and extreme running races in Costa Rica for national publications and event organizers. He was a team member for Ice Axe Expedition Ski Cruise 2009. In January, 2010, Robert was selected as a member of the Olympic Torch Relay.

Related Research: In 1994 Robert co-founded SnowTribe Productions, a charitable organization that produces multi-audio/visual shows and other events to benefit the less fortunate. Robert is a guest lecturer at the University of Nevada, Reno and a correspondent for CNN News.

Robert lives in Tahoe City, California and is an avid Sierra Nevada skier